Top 12 Sales Events and Conferences to Attend in 2025
Most sales events are a complete waste of time.
There. I said it.
You’ve probably experienced this yourself.
You shell out hundreds (sometimes thousands) for registration fees, flights, and hotels. You sit through generic presentations about “building rapport” and “asking better questions.”
And what do you get for your investment?
A collection of business cards from people who will ghost you. A few basic tips you could have Googled in 5 minutes. And the nagging feeling that you just burned through your professional development budget on absolutely nothing.
Here’s the thing:
While most salespeople are wasting time at these mediocre events, the top performers are attending a completely different caliber of conference.
They’re learning proven strategies from people who are actually crushing it in today’s market. At these events, attendees gain tremendous knowledge, skills, and connections that set them apart from the rest.
They’re making connections that lead to million-dollar partnerships. The right sales events deliver tremendous value, offering benefits that far exceed the typical conference experience.
And they’re coming back with actionable insights that transform their results within weeks. These top-tier events provide unique insights that you simply won’t find elsewhere.
The difference? They know which events to attend.
That’s exactly what this guide is about.
I’ve researched hundreds of sales events, talked to industry insiders, and identified the conferences that actually move the needle.
Ready to stop wasting time at mediocre events and start attending the ones that actually matter?
Let’s dive in.
3 Reasons Why You Should Attend Sales Events and Conferences
Here are the three biggest reasons why attending the right sales conferences can be a game-changer for your career.
Sales teams and revenue leaders benefit greatly from these events, gaining valuable insights, networking opportunities, and strategies to drive success.
Reason 1 - You'll Learn What's Actually Working Right Now
Most sales training is outdated garbage.
You're learning techniques that worked in 2022. Or you're following advice from someone who hasn't made a cold call in 5 years.
But at a good sales conference?
You're getting strategies from people who closed deals LAST WEEK.
I'm talking about:
- New prospecting methods that actually get responses
- Closing techniques that work with today's buyers
- Tools and tech that give you an unfair advantage
You can't get this stuff from a course or a book or a blog. Because by the time it's published, the market has already moved on.
Reason 2 - You'll Meet People Who Can Change Your Business
The biggest deals don't come from cold outreach.
They come from relationships.
Think about it: when someone needs your product or service, do they start Googling?
Sometimes. But more often, they ask their network for recommendations.
When a company is looking for a new vendor, do they search online directories? Maybe. But they'd rather work with someone who comes recommended by a trusted colleague.
Here's the bottom line: the person sitting next to you at lunch could become your biggest client. Or refer a six-figure deal your way. Or partner with you on a project that transforms your business.
These connections don't happen through LinkedIn messages or cold emails.
They happen over coffee between sessions and dinner conversations with other attendees.
Reason 3 - You'll Get Your Motivation Back
Sales is hard.
You deal with rejection every single day.
Prospects ghost you.
Deals fall through at the last minute.
After a while, it's easy to lose your edge.
But when you're surrounded by other successful salespeople? Something clicks. You remember why you got into sales in the first place. You hear stories that inspire you to push harder.
Plus, you realize that everyone faces the same challenges. Even the top performers.
That alone is worth the price of admission.
Setting Clear Goals for Attending Sales Conferences
Before you even step foot in a sales conference, it’s crucial to know exactly what you want to get out of it.
Attending sales conferences without a plan is like prospecting without a target list—you’ll waste time and miss out on real opportunities.
Start by setting clear goals: Are you looking to gain insights into the latest sales trends? Do you want to network with industry leaders and peers? Are you hoping to walk away with actionable strategies to boost revenue growth for your sales team?
Take a close look at the conference agenda and identify the sessions, workshops, or speakers that align with your focus areas.
Maybe you want to learn new sales strategies, discover innovative tools, or connect with other sales professionals who are facing similar challenges. By defining your objectives up front, you’ll maximize your time, make more meaningful connections, and return to your team with actionable insights and new strategies that drive real results.
Remember, the most successful sales professionals treat every conference as an investment in their own growth—and they always come back with something that moves the needle for their business.
Top 12 Sales Events and Conferences of 2025
1 - HubSpot Inbound (2025)
HubSpot Inbound is making history in 2025.
For the first time in over 15 years, they're moving the conference to the West Coast. And they picked San Francisco as their new home base.
This isn't just another marketing conference that happens to have a few sales sessions. Inbound is where inbound methodology was born. It's where the biggest names in sales and marketing come to share what's actually working.
The theme for 2025? "AI and Human Creativity Unlocking a New Era of Growth." Translation: you're going to learn how to use AI to sell more without losing the human touch.
Plus, you get access to exclusive HubSpot product demos and features that aren't available anywhere else.
Why attend:
The networking is incredible. You're mixing with 12,000+ sales and marketing professionals who are serious about growth.
The content is next-level. You get 90-minute deep-dive sessions (not 30-minute fluff presentations) from people who are actually crushing it. Plus, 200+ speakers including HubSpot executives and AI leaders.
And if you spring for VIP? You get welcome parties, reserved seating, and early access to sessions.
Date:
September 3-5, 2025
Location:
Moscone Center South, San Francisco, CA
Ticket cost:
- $1,399-$1,599 (General Admission - early tiers sold out)
- $1,999 (VIP Pass - Tier 1 at $1,699 sold out)
- 15% group discount for 10+ registrations
Visitors:
- 12,000+ in-person attendees
- 90,000+ global livestream participants
Website:
https://www.inbound.com/register
2 - Dreamforce
Dreamforce is the monster of all sales conferences.
We're talking about Salesforce's flagship event that brings together more people than most small cities. It's basically the Super Bowl of the CRM world.
This isn't just another conference where you'll sit through boring presentations. Dreamforce is where Salesforce unveils their latest innovations, where industry leaders share their biggest wins, and where deals worth millions get discussed over coffee.
If you're serious about sales technology, this is THE event that sets the agenda for the entire industry.
Why attend:
You'll get first access to Salesforce's newest features before they hit the market. This includes new AI agents, advanced automation tools, and integrations that could transform how you sell.
The networking opportunities are insane. You're surrounded by 40,000+ sales professionals, executives, and decision-makers. That's more potential connections than you could make in years of cold outreach.
Plus, you'll attend sessions led by people who are actually crushing it. Not consultants or theorists, but sales leaders from companies doing hundreds of millions in revenue.
The best part? You can attend virtually if you can't make it to San Francisco, so there's really no excuse to miss out.
Date:
October 14-16, 2025
Location:
Moscone Center, San Francisco, CA
Ticket cost:
- $999 (early bird special) to $2,299 (full conference access)
- Bootcamp add-ons available from $999
Visitors:
- 40,000+ in-person attendees
- 200,000+ virtual participants
Website:
https://www.salesforce.com/dreamforce/
3 - SaaStr
SaaStr Annual is where the SaaS world comes to learn how to scale.
It's got a festival vibe with some of the most successful SaaS founders and executives on the planet.
The event focuses specifically on companies scaling from $10M to $100M+ in annual recurring revenue. So if you're in the SaaS space, this is where you need to be.
What makes SaaStr special is the quality of speakers. These are people who've built unicorn companies, not just talked about building them.
Why Attend:
SaaStr offers incredible value for the price.
For under $600, you get access to 300+ speakers who've actually scaled SaaS businesses to massive success. You'll learn strategies that companies are using right now to grow their ARR by millions.
The networking is phenomenal. You're surrounded by 10,000+ SaaS professionals, including 800+ VCs who are actively looking for their next investment. If you're fundraising or looking for partnerships, this is gold.
You'll also get access to 150+ workshops and 2,000+ structured networking sessions. It's like speed dating for business development.
The surprising part? Ticket prices double by May. So if you're planning to attend, you need to grab your ticket early.
Date:
May 13-15, 2025
Location:
San Mateo Event Center, San Mateo, CA
Ticket cost:
$549 (early bird pricing - doubles by May)
Visitors:
10,000-15,000 SaaS executives and professionals
Website:
4 - Leadscon
LeadsCon is the conference for people who live and breathe lead generation.
If you're in performance marketing, affiliate marketing, or any business that depends on high-quality leads, this is your conference.
They run two events per year, which gives you flexibility depending on your schedule and budget.
Why Attend:
LeadsCon gets straight to the point: how to generate more qualified leads that actually convert.
You'll learn from people who are moving millions of leads every month. Not people who teach lead generation - people who actually do it at massive scale.
The networking is incredibly targeted. You're not wasting time with random attendees. Everyone here is serious about lead generation, which means every conversation could lead to a profitable partnership.
Plus, you get access to Power150 Elite sessions if you qualify. That's where the real deal-making happens behind closed doors.
The best part? You can choose between the massive Las Vegas event or the more intimate Chicago gathering, depending on your networking style.
Date:
Las Vegas: April 7-9, 2025
LeadsCon Connect: September 30-October 1, 2025
Location:
Las Vegas: MGM Grand, Las Vegas, NV
LeadsCon Connect: Rosemont, Illinois
Ticket cost:
- Standard registration pricing (contact for details)
- Power150 Elite Access: $199 (for qualifying companies)
Visitors:
Las Vegas: 3,000+ professionals
LeadsCon Connect: Smaller, more intimate gathering
Website:
5 - Sales Success Summit
Sales Success Summit is the most exclusive sales event you can attend.
We're talking about under 200 people total. And every single speaker is either a #1 performer or in the top 1% of their field.
This isn't a conference where you'll sit through generic presentations. Every person on stage has been featured on the Sales Success Stories Podcast, which means they've already proven they can deliver results.
Why Attend:
You get direct access to people who are consistently crushing their quotas.
These aren't motivational speakers - they're active salespeople who are hitting massive numbers right now.
The small group size means you can actually have real conversations with these top performers. You're not fighting through crowds to ask a question. You can sit down and pick their brains over lunch.
You'll learn the exact strategies, tools, and mindsets that separate the top 1% from everyone else.
Plus, the Austin location and intimate setting creates an environment where real relationships get built. These are the kinds of connections that can transform your entire career.
Date:
October 13-14, 2025
Location:
Austin, Texas
Ticket cost:
$1,349
Visitors:
Under 200 attendees (exclusive, invitation-style event)
Website:
https://top1.fm/salessuccesssummit/
6 - Outbound Sales Conference
The Outbound Sales Conference calls itself “the biggest, baddest conference in the Sales Profession.”
And honestly? They might be right.
This event is laser-focused on one thing: outbound prospecting and pipeline building, with sales prospecting as a core focus of the conference. If you need to generate leads through cold outreach, this is your conference.
They bring together the world’s top prospecting experts under one roof.
Why Attend:
If your business depends on outbound sales, this conference is non-negotiable.
You’ll learn prospecting strategies that are working right now. Not outdated tactics from 2019, but methods that top performers are using to book meetings this week.
The speaker lineup includes the biggest names in outbound sales. These are people who’ve written the books, built the systems, and trained the teams that dominate their industries.
You’ll also get access to 1,200+ other sales professionals who are serious about outbound.
That’s a room full of people who understand your challenges and can share what’s working for them.
Plus, Atlanta is a great conference city with reasonable travel costs and plenty of networking opportunities outside the event.
Date:
2026
Location:
To be announced
Ticket cost:
Pricing details to be announced
Visitors:
1,200+ sales professionals
Website:
https://outboundconference.com/
7 - B2B Summit North America
B2B Summit North America is Forrester’s premium research-driven conference. It is the only event that brings together top analysts, industry leaders, and peers for exclusive insights, strategies, and innovative ideas.
This isn’t your typical sales event. When you attend, you’re getting insights directly from one of the world’s most respected research firms.
Forrester doesn’t just bring in random speakers. They curate content based on actual data from thousands of B2B companies. So when they tell you something works, it’s backed by serious research.
Plus, you get direct access to Forrester analysts - the same people who advise Fortune 500 companies on their sales strategies.
Why Attend:
The content quality is off the charts.
You’re getting research-backed strategies that most companies pay tens of thousands to access through Forrester’s consulting services. Here, you get it all in one place for a fraction of the cost.
The networking is high-level. You’re surrounded by 3,000+ senior executives and decision-makers with serious budgets. Revenue leaders attend this summit to collaborate, share strategies, and connect with other industry professionals.
You’ll attend 50+ interactive sessions that go way beyond surface-level tactics.
The best part? They book headline entertainment. This year it’s the rock band O.A.R. So you get serious business content with legitimate fun.
Date:
March 31-April 3, 2025
Location:
Phoenix, Arizona
Ticket cost:
$2,795-$3,795 (premium pricing reflecting Forrester’s research value)
Visitors:
3,000+ B2B executives and professionals
Website:
https://www.forrester.com/event/b2b-summit-north-america/
8 - Sales Enablement Summit
Sales Enablement Summit gives you the most flexibility of any conference series.
Instead of one massive event, they run 13 different locations throughout the year. So you can pick the city that works best for your schedule and budget.
This is perfect if you can't commit to a full week in Vegas or San Francisco, but you still want access to world-class sales enablement content.
Each location keeps the intimate feel with 100-150 attendees max. So you actually get to know people instead of just collecting business cards.
Why Attend:
The multi-location format is genius for busy sales professionals.
You can choose from major business hubs like Austin, New York, Denver, San Francisco, and Boston. No matter where you're based, there's probably an event within driving distance.
The content focuses specifically on sales enablement - not general sales advice. You'll learn how to build systems, processes, and tools that make your entire team more effective.
The small group size means you get real face time with speakers and attendees. These aren't massive auditorium presentations where you're one of thousands.
Plus, you can attend multiple locations if you want. The content varies by city, so you're not just hearing the same presentations over and over.
Date:
Multiple dates throughout 2025:
- Austin: February 11-12
- New York: March 13-14
- Denver: April 1-2
- San Francisco: September 16-17
- Boston: October 29-30
- (Plus 8 additional locations)
Location:
13 global locations across major business hubs
Ticket cost:
$1,295-$1,595 (varies by location)
Visitors:
100-150+ attendees per location for intimate networking
Website:
https://world.salesenablementcollective.com/
9 - Sales Innovation Expo
The Sales Innovation Expo stands out as a premier event designed for sales professionals who want to stay ahead of the curve.
This conference is all about exploring the latest sales trends, technologies, and strategies that are shaping the future of the industry.
With a lineup of expert speakers and interactive sessions, the Sales Innovation Expo is a must for sales enablement leaders, sales managers, and chief sales officers looking to drive sales success.
Why Attend:
What sets this event apart is its focus on practical, real-world innovation.
Attendees can gain insights from top producing sellers and industry leaders who are redefining what’s possible in sales. The expo also offers valuable networking opportunities, allowing you to connect with peers, share best practices, and build relationships that can lead to future success.
Whether you’re interested in sales enablement, customer success, or the latest in sales technology, the Sales Innovation Expo delivers the strategies and inspiration you need to elevate your results and lead your team to new heights.
Date: Multiple dates and locations:
- London: November 19-20, 2025
- Los Angeles: October 22-23, 2025
- Miami: March 7-8, 2025
Location:
- ExCeL London, London
- Los Angeles Convention Center, CA
- Miami Beach Convention Center, FL
Ticket cost:
Free admission (all locations)
Visitors:
5,000+ sales professionals per location
Website:
https://www.b2bmarketingexpo.us/sales-innovation-expo-mi
10 - Gartner CSO & Sales Leader Conference
If you’re a chief sales officer, sales enablement leader, or sales operations executive, the Gartner CSO & Sales Leader Conference is the event you can’t afford to miss.
This conference is laser-focused on delivering actionable insights and practical strategies that drive revenue growth, improve sales performance, and enhance the customer experience.
With sessions led by renowned industry leaders and expert speakers, you’ll gain access to the latest sales trends and technologies that are shaping the future of sales.
Why Attend:
The conference offers a wealth of valuable networking opportunities, allowing you to connect with other sales leaders, share challenges, and learn what’s working in leading companies around the world.
Interactive sessions and hands-on workshops ensure you leave with new strategies you can implement immediately.
By attending, you’ll return to your team with a toolkit of practical solutions and a fresh perspective on how to achieve sales success in a rapidly evolving market.
Date:
May 20-21, 2025
Location:
Caesars Palace, Las Vegas, NV
Ticket cost:
$4,000 (premium pricing)
Visitors:
800-1,000 senior sales executives
Website:
https://www.gartner.com/en/conferences/na/sales-us
11 - LeadsCon Connect
LeadsCon Connect is the more intimate version of the massive Las Vegas LeadsCon event.
While the Vegas event brings together thousands of people, Connect keeps things smaller and more focused. You get the same high-quality content but in a setting where you can actually have meaningful conversations.
This is perfect if you found the main LeadsCon event too overwhelming, or if you prefer deeper networking over massive crowds.
The focus is still on lead generation, but with more time for workshop-style sessions and roundtable discussions.
Why Attend:
Connect offers a completely different networking experience than the main LeadsCon event.
The smaller size means you can have real conversations with speakers and attendees.
You still get the same caliber of speakers who are moving millions of leads, but in a format that allows for deeper learning and relationship building.
The Chicago location is also more accessible for people in the Midwest who might not want to travel all the way to Vegas.
Plus, the timing in early fall gives you a chance to implement what you learned at the Vegas event and come back with questions and results to share.
Date:
September 30-October 1, 2025
Location:
Rosemont, Illinois (Chicago area)
Ticket cost:
Contact for pricing details
Visitors:
Smaller, more intimate gathering (exact numbers TBD)
Website:
https://leadscon.com/event/leadscon-connect-2025/
12 - National Sales Conference 2025
The National Sales Conference is specifically designed to connect top sales talent with companies that are actively hiring. It’s also an excellent opportunity for sales teams seeking professional development and new opportunities.
You get professional development, career advancement opportunities, and access to some of the biggest names in sales - all in one place.
Plus, it’s hosted in Las Vegas at the Fontainebleau Resort, so you’re mixing business with a world-class venue.
Why Attend:
This conference combines learning with serious career opportunities.
You’ll have access to 60+ companies that are actively recruiting. We’re talking about on-the-spot job offers, not just “send us your resume” conversations.
The 30+ workshops are led by sales leaders from major corporations who can teach you what it takes to succeed at the highest levels.
You get to participate in a legitimate career fair where companies are looking to hire immediately. If you’re ready to make a move, this could literally change your career in three days.
Plus, the Vegas location and resort setting creates a relaxed atmosphere where real relationships get built.
Sometimes the best opportunities happen over dinner or drinks, not in formal sessions.
Date:
August 5-8, 2025
Location:
Fontainebleau Resort, Las Vegas, Nevada
Ticket cost:
Contact for conference registration pricing
Hotel rates: $199/night
Visitors:
3,000+ sales professionals and recruiters
Website:
https://conference.salesnetwork.org/
Final Note
There you have it - the 10 conferences that can transform your sales game in 2025.
But here's the thing: attending these events is just the beginning.
You'll come back with your head full of new strategies, your phone packed with contacts, and your notebook crammed with actionable ideas.
The question is: what are you going to do with all that knowledge?
Most people attend conferences, get motivated for a week, then fall back into their old routines.
Don't be one of those people.
Here's what the top performers do differently: they implement immediately.
That conversation technique you learned at Inbound? Try it on your next sales call. The prospecting strategy from the Outbound Conference? Test it within 48 hours of getting home.
And speaking of prospecting - if you're serious about scaling your outbound efforts, you need the right tools in your stack.
That's where Salesforge comes in as the best cold email outreach ecosystem on the market.
While you're learning cutting-edge strategies at these conferences, Salesforge gives you the infrastructure to execute them at scale with deliverability rates that actually get your messages seen.
The bottom line? These sales conferences will give you the knowledge. But knowledge without execution is worthless.
Because the difference between attendees who get ROI from conferences and those who don't isn't the event they choose.
It's what they do when they get back to the office.
Sign up on Salesforge for a free trial and scale your outreach!
FAQs
1) Are sales conferences worth it?
Absolutely, but only if you go in with a plan. The top performers who attend conferences see measurable results because they implement what they learn immediately. You're not just paying for information you could Google - you're paying for access to people who are actually crushing it right now and proven strategies that work in today's market.
2) How do you justify sales conference expenses to your boss?
Focus on the numbers. Calculate the potential revenue from just one new connection or strategy you implement. If the conference costs $2,000 and you close one extra deal worth $10,000, that's a 400% ROI. Most managers approve conference attendance when you show them how it connects to revenue goals rather than just asking for "learning opportunities."
3) What should I do to prepare for a sales conference?
Start by researching the speaker list and attendee directory if available. Pick 3-5 people you want to meet and reach out on LinkedIn before the event. Set specific goals like "learn two new prospecting techniques" or "make five quality connections in my target market."
4) How do you network effectively at a sales conference?
Stop trying to meet everyone and focus on quality conversations. Ask better questions like "What's working best for your team right now?" instead of "What do you do?" Listen more than you talk and look for ways to help others rather than just pitching yourself. The best networking happens outside formal sessions - at lunch, in the hallway, or at after-parties.
5) How much do sales conferences cost?
Conference tickets range from $549 for early bird SaaStr to $3,795 for premium Forrester events. But the real cost includes travel, hotels, and meals, which can easily double your investment. Budget $2,000-$5,000 total for a major conference depending on location and accommodation choices.
