Lavender

​Lavender is an AI-powered Chrome extension designed to enhance email communication, particularly for sales professionals. By integrating seamlessly with Gmail and Outlook 365, Lavender offers real-time coaching to help users craft more effective emails, thereby increasing reply rates and overall engagement. Its suite of features leverages artificial intelligence to analyze and optimize email content, making it a valuable tool for anyone looking to improve their email outreach strategies. ​In summary, Lavender serves as a robust AI email assistant, offering a range of features designed to improve email effectiveness. While it excels in personalization and user experience, potential users should consider the limitations of the free plan and the pricing structure as their team scales.​

Chrome Extension Features

• Email Scoring and Optimization: Lavender evaluates your emails, providing scores and actionable suggestions to enhance clarity, tone, and effectiveness. This real-time feedback helps users refine their messaging for better engagement. ​
• Personalization Assistant: By integrating social data, Lavender assists in tailoring emails to individual recipients, fostering more personalized and meaningful interactions. ​
• AI-Powered Writing Assistance: The extension offers AI-generated recommendations and can even draft initial email templates based on inputted bullet points, streamlining the writing process. ​
• Mobile Optimization: Recognizing that a significant portion of emails are read on mobile devices, Lavender ensures your emails are optimized for mobile viewing, improving readability and response rates. ​
• Integrations: Beyond Gmail and Outlook 365, Lavender integrates with platforms like Outreach, Salesloft, HubSpot, and Groove, allowing for a cohesive workflow across various sales tools.
  

Pricing

Lavender’s Chrome extension is included with all plans of Lavender (a sales email assistant). Under the Basic (free) plan, users get up to 5 email reviews or personalizations per month. This free tier lets you experiment with the AI email coach a few times. Paid plans start at $27/month per user (billed annually, or $29 month-to-month) for the Starter package, which offers unlimited email analysis and personalization. Higher tiers like Individual Pro ($45–$49/month) add more advanced features. Thus, Lavender’s extension use begins free (5 emails/month) and scales up with paid plans (unlimited usage on paid tiers)

Pros

• User-Friendly Interface: Users commend Lavender for its intuitive design, making it accessible even for those less tech-savvy. ​
• Effective Personalization: The tool's ability to incorporate social data allows for more personalized and engaging emails, which can lead to higher response rates. ​
• Comprehensive Analytics: Lavender provides detailed insights into email performance, helping users identify areas for improvement and track progress over time.

Cons

• Limited Free Plan: The free version's restrictions may not suffice for users with higher email volumes, necessitating an upgrade to a paid plan. ​
• Pricing for Larger Teams: Some users feel that the cost can become prohibitive as team sizes increase, potentially impacting scalability for larger organizations. ​
• Occasional Technical Issues: There have been reports of minor glitches and a somewhat glitchy interface, suggesting that the tool may still be in development.